As with every publishing business, the cycling media landscape has changed beyond recognition in the past 10 years with the move away from print to digital platforms. Long-standing print publications have faced challenges on all sides to maintain both editorial quality and advertising revenue in the face of competition from new digital publishers.
But beyond this, what specifically has changed for both publishers and brands and how do those on both sides of the business need to adapt to this changing media landscape? Is print in terminal decline? And how are digital platforms challenging for both valuable consumer attention and ad budgets?
I'm joined by 2 guests with some heavyweight experience on both sides of the publishing landscape to look at this in more detail; Neal Rogers, former editor of Velo News and current US editor of Cycling Tips, and Richard Schofield, cycling media consultant and former publisher of cycling titles at Future Publishing.